This year’s finalists have been revealed in the UK’s longest-running, most prestigious awards for children’s activities providers and babyballet is amongst them – meaning they will be joining a wealth of VIP guests at the thrilling National Awards ceremony at new host venue, Mercedes-Benz World this Autumn.


The celebrated ‘What’s On 4 Kids Activities Awards’ with Headline Sponsor Morton Michel were launched 16 years ago to showcase the UK’s best children’s clubs, classes, leaders, venues and volunteers, with the experts – parents and carers – nominating and voting for their favourites. The unprecedented 30% increase in votes this year reflects the appreciation parents have for these providers who made such a difference to children’s lives both during the pandemic, and beyond. Nominees were described as “rays of sunshine” “amazing”, “inspirational” and “shining stars”.


These are the only awards dedicated to this inspiring sector with both ‘Judged’ and ‘Voted for’ categories and the 2022 event welcomes new Judge, Sarah Jane Honeywell – founder of the Curious Theatre School, TV Star and actor as seen both in the West End and Off Broadway. Organisers are also delighted to welcome back Awards Host Jonathan Bremner. The acclaimed actor, musician, singer and presenter wowed X-Factor Judges and will soon be appearing on the Big Screen in the epic Warner Bros. underwater adventure Aquaman 2!



babyballet are beyond proud to have so many finalists in so many categories, including:

Most Loved Activity Leader or Business Manager South East EnglandMaisie Denyer – babyballet, Dartford, Bexley & Bromley 

Most Loved Activity Leader or Business Manager LondonAlice Rodger – babyballet, Greenwich, Dulwich & Blackheath 

Most Loved Music, Dance or Performing Arts Activity Franchise or License Territory – babyballet, Dartford, Bexley & Bromley 

Most Loved Music, Dance or Performing Arts Activity Franchisor or Independent With More Than 20 Leaders Overallbabyballet 

The ‘Steve Franks’ Industry Champion of the YearClaire O’Connor, babyballet 

Remarkable Achievement Sponsored by UK NannyLucy Crabtree, babyballet 


We are proud to be sponsoring an award at the ceremony also! – Most Loved Academic 
or Creative Activity FRANCHISOR or INDEPENDENT With 6 to 20 Leaders Overall


Lucy Crabtree from babyballet, who is a finalist in the Remarkable Achievement category with sponsor UK Nanny, said:

“I am so delighted to have been recognised as a finalist in the What’s on 4 Kids Awards 2022. We are always working hard “backstage” at babyballet HQ to bring all of the magic to life, but I feel so lucky every day that this is my job. I hope my journey from ‘Saturday girl’ to MD of the UK’s leading pre-school dance company can inspire lots of little babyballet stars to chase after their dreams!”

Organisers What’s On 4 Kids concluded ‘Against the glamorous Mercedes-Benz World backdrop, with hundreds of VIP guests, the highest number of awards to date and a wealth of fabulous sponsors and supporters joining us for this black-tie extravaganza, we are gearing up for a very exciting night – congratulations and good luck to each and every finalist – we can’t wait to welcome you!’.