Mother and daughter team, Claire and Barbara are immensely passionate about babyballet and have worked tirelessly since 1999 to make it into the award-winning reputable concept it is today – which now has over 100 franchised and licensed schools teaching over 25,000 children every week in the UK, Australia, New Zealand and Singapore.
babyballet® has a year of celebrations planned to celebrate its milestone anniversary and is delighted to have secured the New Zealand appointment.
(Above: Members of the Head Office team who have worked in the business since opening in 2005)
The classes were established by Claire O’Connor in 2005 based on her belief that children’s experiences with ballet should be a fun, relaxed and enjoyable activity.
The immediate demand for the sessions exploded and so Claire knew there was an opportunity to expand further so that more children could benefit. She developed the babyballet business into a franchise model and her company hasn’t looked back.
She explained: “I attended traditional ballet classes from the age of 3 to 14 but by the time I got to my teens I started to lose my confidence. I went through a period of low self-confidence and felt I wasn’t the right shape for ballet.
“But I didn’t want other children to feel that way too, so years later, I began offering babyballet classes in Halifax. The emphasis of the classes was then, as it is now, on building fun and confidence.”
Part of the current focus is to continue to develop the brand overseas. Emma Payne has been appointed as the master licensee, to grow the brand across New Zealand, by recruiting new dance studio owners as licensees.
“My dreams came true when Thea was born, she was my very own mini me. I could not wait for her to start ballet at babyballet and from her very first class we were both mesmerised by the magic and ethos of the dance school.”
Emily Jackson, babyballet mummy
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