Winners revealed in National Awards for the Children’s Activities Sector

The winners for the prestigious What’s On 4 Kids Activities Awards 2020 with Morton Michel have now been announced, and the much-loved pre-school dance brand, babyballet®, is amongst them!

These pioneering awards were launched in 2007 to celebrate the UK’s best children’s clubs and classes, along with leaders and volunteers – as nominated and voted for by the experts – parents, carers and parents-to-be.

In 2020, more than any other year, these National awards are an important recognition of the crucial role children’s activities play in the lives of families across the UK – and how the dedicated people who make these activities possible have done everything they can to keep classes running online during lockdown – and now are getting back to in-class sessions that are safe and just as beneficial to the health and well-being of children and parents.

The national babyballet® brand is officially the winner of the MOST LOVED MUSIC, DANCE OR PERFORMING ARTS ACTIVITY – Franchisor or Independent, taught by 20+ leaders category, for the second year running! This means they received the overall votes by parents and carers in that category and received their award at the first ever virtual ceremony for these awards on 8th October 2020, live and online with Red Book Productions and hosted by Jonathan Bremner.

babyballet® were also victorious in 3 other categories, including Most Loved Music, Dance or Performing Arts Activity – Franchise or License Territory being awarded to the team at babyballet Dartford, Bexley, Bromley. Not to mention, highly admired dance teacher ‘Miss Jade’, was titled the Most Loved Activity Leader or Business Manager in South East England!

Finally, babyballet® Marketing Manager Lucy Crabtree, received the Remarkable Achievement Award for her contribution to charity fundraising, that has seen almost £1 million pounds raised, for the likes of Tommy’s, Caudwell Children, BBC Children in Need and Comic Relief: Red Nose Day. This award saw intensive judging from guest judge and well respected Business Coach, Michelle Reeves.

Now in it’s 14th year, this National Awards programme welcomes the return of headline sponsor Morton Michel and repeat supporters STA, ClassBiz and Natwest. Parents and carers logged on to the What’s On 4 Kids website to cast a massive 50,000 nominations and votes, to ensure that their ‘most-loved’ were in the running.

babyballet® dance classes are in their 15th year of operation with more than 85 franchised danced schools across the UK and further licensed classes in Australia, New Zealand and Singapore.

babyballet® took to social media to celebrate their fantastic achievements after such a successful evening:

“WHAT A NIGHT!!! We couldn’t be prouder of every single person within our babyballet® network, who work so hard every day to make our world so magical.

From our Head Office staff, to our franchisees and teachers; to you… our customers and your little stars … we are one big family who have continued to dance through the troubles that this year has undoubtedly brought. The recognition from these awards is simply incredible and we are absolutely over the moon!